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本文探讨基层社会组织如何借助战略慈善运作理念，在数字化慈善治理背景下实现主体性再生产。首先，基层社会组织批判性解构平台公益标准化要求，揭示其背后隐含的文化逻辑与权力结构，并识别平台规范与地方需求间的结构性张力；其次，在适配阶段，依托战略慈善理念，灵活调整平台规范以契合地方文化特性与社会需求；最后，在再符号化阶段，组织重新赋予平台要求以地方文化内涵。研究发现，通过构建战略慈善思维并运用解构—适配—再符号化模式，基层社会组织实现了主体性再生产。平台公益与战略慈善互动为基层社会组织主体性再生产提供了有效路径。
Abstract：This study explores how grassroots social organizations, leveraging the operational principles of strategic charity, achieve the reproduction of subjectivity in the context of digital philanthropy governance. First, grassroots organizations critically deconstruct the standardized requirements of platform philanthropy, revealing the underlying cultural logic and power structures, and identifying the structural tension between platform norms and local needs. Next, in the adaptation phase, they flexibly adjust platform norms to align with local cultural characteristics and social demands by drawing on strategic charity concepts. Finally, in the re-symbolization phase, organizations reinfuse platform requirements with local cultural connotations. The study finds that by constructing a strategic charity mindset and applying the deconstruction – adaptation – re-symbolization model, grassroots social organizations successfully reproduce subjectivity. The interaction between platform philanthropy and strategic charity thus provides an effective pathway for subjectivity reproduction in grassroots social organizations.
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基本信息:
DOI：10.20280/j.cnki.cn33-1435/c.2025.02.005
中图分类号:D632.9
引用信息:
[1]张煜婕.平台公益与战略慈善：基层社会组织何以实现主体性再生产[J].公益研究,2025,No.2(02):55-70+136.DOI:10.20280/j.cnki.cn33-1435/c.2025.02.005.
基金信息:
国家社会科学基金后期资助项目“治理吸纳青年：中国县城社区的结构与反结构研究”(编号：24FSHB002)