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随着农村“接入鸿沟”的缩小，“使用鸿沟”已成为数字乡村建设的核心挑战。本文以L县一项乡村数字化公益项目为案例，采用探索性混合研究方法，考察慈善组织如何介入村庄，推动村民的数字工具使用从生活娱乐转向生产经营。基于37份半结构化访谈的主题分析，论文识别出慈善组织作为“组织化数字中介”发挥作用的三重路径：驻村团队通过配置村庄平台账号体系，搭建数字经营的基础设施；通过一对一培训和陪伴式带练，帮助村民在真实任务中形成操作能力；通过培育数字化骨干，推动数字能力在村庄内部扩散。而两村两期590份入户问卷的定量分析为这一模式提供了初步的效果证据：终期时，干预村村民的数字生产参与水平高于对照村，数字生活娱乐水平低于对照村；双重差分估计显示，干预村在四项经济指标上的改善幅度大于对照村。
Abstract：As the rural digital access divide narrows,disparities in digital use have become a central challenge for rural digital construction. Drawing on a rural digitalisation programme in L County,this study examines how organised digital intermediaries support this transition. Adopting an exploratory mixed methods design,the study combines thematic analysis of 37 semi-structured interviews with two waves of household surveys covering an intervention village and a comparison village( N = 590). The qualitative analysis identifies three pathways through which organised digital intermediaries operate: enabling digital business activities through village-level platform account systems,developing villagers' digital capabilities through one-to-one training and sustained accompanied practice,and cultivating local digital core facilitators who facilitate the diffusion of digital capabilities within the community. Quantitative findings provide exploratory evidence. At endline,villagers in the intervention village reported higher levels of engagement in productive digital activities and lower levels of entertainment-oriented digital use than those in the comparison village. Difference-in-differences estimates suggest that improvements across four economic outcome indicators were greater in the intervention village than in the comparison village.
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(21)访谈资料采用“访谈日期—村庄—受访者类型—受访者编号”的方式进行匿名编码。其中,MH、ZJ分别代表M村和Z村,PG、CEO、CM、CW等代表不同类型受访者,数字为受访者编号。
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基本信息:
DOI：10.20280/j.cnki.cn33-1435/c.2026.04.001
中图分类号:F49;D422.6;D632.9
引用信息:
[1]邓国胜,彭启亚.组织化数字中介助力乡村跨越数字“使用鸿沟”——基于L县的案例研究[J].公益研究,2026,No.10(04):4-20+145.DOI:10.20280/j.cnki.cn33-1435/c.2026.04.001.
2026-07-08
2026-07-08