公益研究

公共性理论加深了我们对组织行为差异与相似性的理解。然而，在公共组织、非营利组织与私人组织相互竞争以服务公众的领域，维度公共性水平如何影响公众对组织的感知判断与服务选择仍不清晰。在本文中，我们基于两项在线实验，通过随机干预机构来自政府资助、捐赠或服务收费的比重，考察了美国老年护理中心的资源公共性如何影响公众对组织的判断及其服务选择。研究结果表明，公众认为捐赠型组织最具温暖感与能力感，其次是政府资助型组织和商业型组织。公众对资源公共性的认知会导致差异化的判断，并可能进一步影响其服务选择决策。

Publicness theory deepens our understanding of differences and similarities of organizational behavior.However,in areas in which public,nonprofit,and private organizations compete to serve people,it remains unclear how the level of dimensional publicness influences individuals' perceptions and choices of organizations.In this study,we present evidence from two online experiments examining the way people's perceptions of resource publicness(operationalized as government funding,donations,and service fees) of elderly care centers in the U.S.influence their judgment of organizations and service choices.Findings suggest that people perceive donative organizations to be the warmest and most competent,followed by government-funded and commercial organizations.We conclude that individuals' perceptions of resource publicness lead to different judgment that may influence their service choice decisions.